Businesses need to regularly evaluate their technology framework and solutions with a consistent plan to identify the problems and opportunities to adopt solutions that have a clear business value leading to upgrade their operational model. The key point is that in order for innovation to be pragmatic, every enterprise must wisely address within its own limited resources the rational investment opportunities. There is no doubt that some businesses will require bold transformation strategies to survive. However, for other companies, realistic innovation is a strategy for meaningful and “smart” changes to increase efficiency. In looking for answers to the above mentioned questions and weighing the impact of each solution, pragmatic innovation is critically required dictating that the real change leading to digitalized business competitive edge will produce outcomes despite the established perceptions of modern entrepreneurship evolution.

The transitional drivers towards the Digital Business must respond to a complex competitive field, where appropriate cutting-edge technologies, such as open platforms, AI, IoT, authentication and anti-fraud solutions combined with data science developments like Blockchain, BigData and Insight Analytics, forming part of a necessary toolset for modernization, must be properly orchestrated, while concurrently requiring meticulous, timely and “smart” adoption.

Along a roadmap for the digital development through using appropriate high-tech solutions, each project is required to be considered not only from the know-how challenges, but also as a change enabler leading to a pragmatic upgrade of the new operational status of every Business involved in such an adventure.

In every new technology project, each Business should consider how customers will experience the changes of transformation will produce to determine what is really different in producing outcomes that could not have happened before.

The fundamental cornerstones of digital transformation, irrespective of vertical industry in which each enterprise is activated, are outlined below:

• Customer is placed at the “heart” of the business aims and objectives. That is of paramount importance for every enterprise that seeks to achieve digital transformation and digital operation excellence.
• Process improvements to be made to the Operational Model using appropriate Cutting-edge Technologies, Effective Diagnosis and Protection against Risks, Fraud and the capability of continuous Regulatory Compliance
• Capacity of real-time data analysis from across all channels, as well as a clear, direct visualization of data organized into actionable information
• Optimization of Marketing and Corporate Communications tactics and activities